Breguet Debuts its New Boutique in New York

Press Release

Breguet Debuts its New Boutique in New York

Thursday November 30, the House of Breguet debuted the reopening of its New York flagship store on Fifth Avenue, which moved to the St. Regis Hotel.

Nearly 100 guests had the privilege to discover an entirely renovated salon, featuring a new architectural concept. Spanning 240 square meters, it offers its visitors an ambiance exuding heritage and craftsmanship, such as frosted clear glass with guilloche imagery.

The event featured a watchmaker demonstrating the art of guilloche on watch dials, as well as two specialty timepieces. The first is the replica of Winston Churchill’s "turnip," created for the movie “Darkest Hour” starring Gary Oldman as Churchill. The second is a pocket watch from 1817, one of the original thirty-five tourbillon made by A.-L. Breguet during his lifetime.

Festivities around this new location will continue in 2018.

By Josh Shanks
Managing Editor US

"Located at the corner of 55th and Fifth Avenue, Breguet’s new ultra luxurious Fifth Avenue boutique is a beacon for those that want to discover fine handicrafts. From classically designed Tourbillons to the new Marine Equation Marchante, the boutique has something for everyone. You’ll discover an extensive collection of novelties for men and women, along with rotating archival pieces from the Breguet museum. I had the opportunity to visit during the opening and even took my turn at the guilloche machine, it was a marvelous evening hosted by one of my favorite brands."

Breguet returns to Grand Prix de l'Horlogerie de Genève

Six exceptional timepieces enter the competition

An Exhibition on Abraham-Louis Breguet

Breguet and the Reine de Naples, the first woman's wristwatch

Breguet Debuts its New Boutique in New York